Doing Business with Chinese Chinese People Effectively

  • Learn all the most important basics of Chinese business etiquette and build your business in China
  • Informal and great networking opportunity
  • Full day, half day x 2 or as requested
  • When: flexible start date to suit your schedule
  • Enjoy 25% discount if more than two people attend
  • Free £25 credit towards any Mandarin programme (min £125 spend)
  • £375, or half day x 2 = £415
Book this course via eventbrite

Learn how to Communicate more effectively and do Business more efficiently in the Chinese market

  • Are you working with Chinese clients, partners, agents, or managing Chinese staff?
  • Are you new to it and unsure about how to get the most out of working with Chinese people?
  • Have you encountered difficulties in your dealings with Chinese people and want things explained by a specialist?
  • Do you want to build lasting business relationships with Chinese people, get things done quicker, and maximise business opportunities?

If you answered Yes to these questions, we’d love to work with you…!

Chinese man and woman retail shopping


This crash course on Chinese culture covers all the most important basics on how to work effectively with Chinese business people. It provides you with a clear understanding of Chinese people’s different ways of doing business. It will help prepare you for all future communication and business challenges and provide you with a strong strategic foundation for effective negotiation, marketing, management, and customer service.

Chinese men cycling on street in China

Who will benefit from this Chinese business culture course?

Answer: Anyone working with Chinese customers or prospects, partners, agents, or Chinese staff.


Our courses are designed and delivered by Chinese cultural experts with over 18 years of experience working with UK and Chinese companies. The principals have lived and breathed both the Chinese and English ways of doing business. They also continue to work in this area on a daily basis, bringing up-to-date insights to our courses.

The contemporary business context and the Chinese business mentality
  • Introduction to China’s geography, history and politics
  • Core Chinese values and how they influence expectations, communication and attitudes in business and at work
Meetings, Networking and Relationship Building
  • Different approaches and communication channels for best results
  • How to work effectively with interpreters
  • How to conduct effective meetings and presentations
  • Negotiation and contracts – understanding the Chinese way!
  • How to develop fruitful, long-term relationships
  • Cultural nuances of Chinese business behaviour. For example, when is a Yes is a real Yes?
  • How to confront someone without offending them. Western ways won’t work!
  • Managing expectations with your boss, your colleagues and clients
Business and Social Etiquette - including a shared meal at a good Chinese restaurant
  • Addressing your business counterparts appropriately
  • Gift-giving – getting it right, what, how much and how
  • Banquets - important do’s and don’ts
  • Acceptable small talk and subjects to avoid at all costs!
Introduction to Mandarin – a quick tool for building relationships with Chinese business people
  • PinYin - your best shortcut to speaking good Chinese
  • Survival Chinese phrases - very simple and useful daily words and phrases to help you socialise and do business with Chinese people

Why Us?

Well begun is half done

Experienced and Engaging Trainers

Yintong Betser moved to the UK in her mid-twenties and has been helping SMEs and multinationals to do business with China for the last 15 years, through facilitation, communication and high-end commercial-cultural events. She is the MD of Active Anglo Chinese Communications. Her clients have included the London Metal Exchange, the Shanghai London Fashion Show and the London Chamber of Commerce.

Trainer providing Chinese culture and social etiquette training at Chinese restaurant

Recently interviewed on BBC TV for her view on working with Chinese businesses, she is also the author of 3 books on China for businesses and for Chinese students studying in the UK. She is the China Advisor for the London Chamber of Commerce and a committee member of the China Advisors Network.

Watch Yintong's BBC interview here:

Grace Zhao

After graduating from the University of Auckland, Grace spent several years working in marketing with an emphasis on ‘doing business with the Chinese.’ Originally from Guangzhou, Grace’s family emigrated to New Zealand when she was a teenager. She is tri-lingual in Mandarin, Cantonese and English.

Grace is the Managing Director of China Unbound, as such she is able to bring her business experience to her language training and re-create real-life scenarios in the classroom in order to prepare clients to better work in an international environment.

Training teaching Survival Mandarin to professionals

She specialises in helping beginners and intermediate learners across a variety of industries such as legal, education, accountancy, finance and retail.

Practical Dining Etiquette Session: It’s no overstatement to say that most business is done at dining tables in China! We will actually show you, rather than tell you about Chinese dining etiquette, using a real restaurant meal as part of your course!

Outcome-Focused: We know how busy you are. That’s why we focus exclusively on the essentials that you absolutely need to know. Nothing more, nothing less! Absolutely everything we cover will help you to be more successful with any business you try to do in China.

Book this course via eventbrite

What Clients say about China Unbound:

“Lots of good practice! Very easy to understand.”
Sheldon Cordell
Joelson Law
“Very useful content and very knowledgeable trainers. The relationship module was especially useful for negotiation.”
Stacey Body
SB Wealth Management
“Excellent lesson planning, informal and insightful.”
Sarah Inzani
Managing Director
Totally UK Magazine
“Very worthwhile - I now feel far better equipped to do business with the Chinese people...!”
Association of Corporate Treasurers
“Very practical. I learnt in a much more efficient manner than I did when I learned Chinese at one of London’s universities many years ago!”
Andrew Orchard
Canary Wharf
“I needed to learn mandarin quickly for my job as a news reporter and after only 3 months of weekly learning, I now feel confident in communicating in basic mandarin.”
Crystal Chung