If you answered Yes to these questions, we’d love to work with you…!
This crash course on Chinese culture covers all the most important basics on how to work effectively with Chinese business people. It provides you with a clear understanding of Chinese people’s different ways of doing business. It will help prepare you for all future communication and business challenges and provide you with a strong strategic foundation for effective negotiation, marketing, management, and customer service.
Answer: Anyone working with Chinese customers or prospects, partners, agents, or Chinese staff.
Our courses are designed and delivered by Chinese cultural experts with over 18 years of experience working with UK and Chinese companies. The principals have lived and breathed both the Chinese and English ways of doing business. They also continue to work in this area on a daily basis, bringing up-to-date insights to our courses.
Well begun is half done
Yintong Betser moved to the UK in her mid-twenties and has been helping SMEs and multinationals to do business with China for the last 15 years, through facilitation, communication and high-end commercial-cultural events. She is the MD of Active Anglo Chinese Communications. Her clients have included the London Metal Exchange, the Shanghai London Fashion Show and the London Chamber of Commerce.
Recently interviewed on BBC TV for her view on working with Chinese businesses, she is also the author of 3 books on China for businesses and for Chinese students studying in the UK. She is the China Advisor for the London Chamber of Commerce and a committee member of the China Advisors Network.
Watch Yintong's BBC interview here: https://www.youtube.com/watch?v=JhfLCv2HGew
After graduating from the University of Auckland, Grace spent several years working in marketing with an emphasis on ‘doing business with the Chinese.’ Originally from Guangzhou, Grace’s family emigrated to New Zealand when she was a teenager. She is tri-lingual in Mandarin, Cantonese and English.
Grace is the Managing Director of China Unbound, as such she is able to bring her business experience to her language training and re-create real-life scenarios in the classroom in order to prepare clients to better work in an international environment.
She specialises in helping beginners and intermediate learners across a variety of industries such as legal, education, accountancy, finance and retail.
Practical Dining Etiquette Session: It’s no overstatement to say that most business is done at dining tables in China! We will actually show you, rather than tell you about Chinese dining etiquette, using a real restaurant meal as part of your course!
Outcome-Focused: We know how busy you are. That’s why we focus exclusively on the essentials that you absolutely need to know. Nothing more, nothing less! Absolutely everything we cover will help you to be more successful with any business you try to do in China.
“Lots of good practice! Very easy to understand.”
“Very useful content and very knowledgeable trainers. The relationship module was especially useful for negotiation.”
“Excellent lesson planning, informal and insightful.”
“Very worthwhile - I now feel far better equipped to do business with the Chinese people...!”
“Very practical. I learnt in a much more efficient manner than I did when I learned Chinese at one of London’s universities many years ago!”
“I needed to learn mandarin quickly for my job as a news reporter and after only 3 months of weekly learning, I now feel confident in communicating in basic mandarin.”